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Marketers may soon be able to use AI to execute complex tasks like creating personalized customer journeys. They’ll make high-level decisions and use natural language commands to prompt the AI-powered system to take care of the rest. That’s the vision with Salesforce’s Einstein Copilots, and Editor at Large Kim Davis is on the ground in Chicago with all the latest about Salesforce’s roadmap to the AI enterprise.

New marketing and merchant Copilots will be connected to Data Cloud. That’s important because regardless of what ecosystem your organization uses, your data has to be tip-top. Also today, editorial director Mike Pastore provides a handy walk-through of what better data quality actually means and how to get there to ensure better marketing outcomes.

Chris Wood
Editor

Salesforce

Salesforce piles on the Einstein Copilots

Salesforce continues to go all-in on generative AI and data with new AI Copilots announced at Connections.

Marketing operations (MOps)

What does ‘better data quality’ mean for marketers? And how do we get there?

A step-by-step guide to improving the quality of your marketing data and keeping it there.

Marketing artificial intelligence (AI)

Adobe unveils Adobe Express for Enterprise

Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom.

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Hershey’s recipe for advertising success: Unified clean room measurement

Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.

Marketing artificial intelligence (AI)

6 ways to use Generative AI in your marketing

Get practical insights and strategies for integrating AI into your campaigns, from crafting effective prompts to driving engagement.

Marketing operations (MOps)

Implementing AI into MOps, from campaign launch to refinement and optimization

AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences.

Marketing artificial intelligence (AI)

Sarah Nagy on AI-powered search: Looking forward with AI

The chances of generative AI disrupting the search space and the chances of it developing human-like intelligence.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Marketing automation

The marketer’s guide to automating customer engagement

How to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships.

Generative AI

MarTechBot: Free chatbot designed just for you

Experience the first generative AI chatbot for marketing professionals. Fuel creative projects with 10+ custom personas, easily create one-of-a-kind AI-generated images, and grow your marketing expertise for free.

Start chatting now

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