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  Title

  Marketing metrics : the definitive guide to measuring marketing performance 2nd ed.

  Author

  Farris, Paul.  

  Publisher:

  FT Press,

  Pub date:

  c2010.

  Pages:

  xv, 414 p. :

  ISBN:

  9780137058297

  Copy info:

  1 copy for Abbotsford Campus Library.
  

  • 9780137058297
  Permalink:
  • Holdings			VIEW OPTIONS
    Abbotsford Campus Library
    	Copy	Type	Location
    HF 5415.2 M376 2010	1	Book	Stacks

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  Marketing metrics : the definitive guide to measuring marketing performance 2nd ed.
  Farris, Paul.
  
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• MARC Record

  Marketing metrics : the definitive guide to measuring marketing performance 2nd ed.
  Farris, Paul.
  

  Title:

  Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].

  Edition:

  2nd ed.

  Publication info:

  Upper Saddle River, N.J. : FT Press, c2010.

  Physical descrip:

  xv, 414 p. : ill. ; 24 cm.

  General Note:

  Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.

  Contents:

  Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.

  Held by:

  ABBOTSFORD

  Subject term:

  Marketing research.

  Subject term:

  Marketing--Mathematical models.

  Added author:

  Farris, Paul.