Start Over Export Another Search
     
Record:   Prev Next
Title Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris ... [et al.].
Imprint Upper Saddle River, N.J. : FT Press, c2010.
Edition 2nd ed.
 book jacket
LOCATION CALL # STACK# STATUS
 Hon Sui Sen Memorial Library Books  HF5415.2 Mar 2010  AVAILABLE
Descrip. xv, 414 p. : ill. ; 24 cm.
Note Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006.
Bibliog. Includes bibliographical references and index.
Contents Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics.
Subject Marketing research.
Marketing -- Mathematical models.
       Show similar items
Add Author Farris, Paul.
ISBN 9780137058297 (hbk. : alk. paper)
0137058292 (hbk. : alk. paper)
Record:   Prev Next
Start Over Export Another Search