BREAKING: Facebook’s @Mentions Feature Is Live
BY ADAM OSTROW
SEP 14, 2009
Facebook’s most Twitter-like feature yet – the ability to include other users in messages using the “@” symbol – is now live.
As we reported last week, the feature doesn’t include just users though. Brands (Facebook Pages), events, and groups can all be included in status updates using the syntax.
The feature includes auto-suggest, so as you type after the "@" symbol, Facebook lets you select users from a drop-down menu. Meanwhile, after you've tagged someone in an update, they get a notification, as well as a post on their wall. When you look at other user's status updates that include use of "@" the names are clickable. In this example, Taylor Swift, Beyonce, Kanye West, and MTV can all be clicked, which sends users to the respective fan pages of each.


For the moment, it doesn't appear there is any aggregated view of status updates that mention you - however, since they end up on your wall, which also includes the "just friends" filter, you're left with essentially the same thing as Twitter's @mentions feature.
Seeing this feature live certainly drives home the point - at least for me - that this is a major competitive threat to Twitter (see also: Facebook @Mentions: Five Ways They Could Impact Twitter) in the long-term.
What do you think now that you've seen it and had a chance to play? Share your thoughts in the comments.
TOPICS: FACEBOOK, SOCIAL MEDIA, TWITTER
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