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著者 Ramaswamy, Venkatram
題名 The power of co-creation : build it with them to boost growth, productivity, and profits / Venkat Ramaswamy, Francis Gouillart
版本項 1st Free Press hardcover ed
出版項 New York, NY : Free Press, c2010
面數高廣 ix, 276 p. : ill. ; 24 cm.
國際標準書號 9781439181041
1439181047
9781439181065 (ebk.)
1439181063 (ebk.)
館藏地 索書號 館藏現況
 國立成功大學圖書館  658.40714 R141    依各館館藏為準
附註 Includes bibliographical references and index
內容註 Becoming a co-creative enterprise -- The co-creation principle -- Innovation co-creation -- Engaging people among business networks -- Building social ecosystems -- Designing engagement platforms -- Transforming the enterprise through co-creation -- Leading the co-creative enterprise -- Going beyond processes to co-creative engagement -- Opening up strategy -- Co-creating institutional change
標題 Creative ability in business
Business networks
Interorganizational relations
其他著者 Gouillart, Francis J
索書號 658.40714 R141
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