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著者 Jansen, Stefanie
題名 The 7 principles of complete co-creation / Stefanie Jansen, Maarten Pieters
出版項 Amsterdam, The Netherlands : BIS Publishers, c2017
面數高廣 208 p. : ill. (some col.) ; 23 cm
國際標準書號 9789063694739 (pbk.) : GBP$29.95
9063694733 (pbk.)
館藏地 索書號 館藏現況
 南華大學圖書館  HF5415.5 J35    依各館館藏為準
附註 Includes bibliographical references
摘要 This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)
標題 Customer relations
Relationship marketing
Product management
Product design
其他著者 Pieters, Maarten
其他題名 Seven principles of complete co-creation
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