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Author
Milton, Shirley F.
Title
Advertising for modern retailers : making it work in a consumer world / Shirley F. Milton.
Published
New York : Fairchild Publications, c1974.
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Library Holdings
Library
Shelving Location
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Call Number and Holdings
Request Status
Cincinnati & Hamilton Cty
Main Information & Reference - Government Stacks
659.1 M662
AVAILABLE
Description
xvi, 239 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. 228-229) and index.
ISBN
0870051008
Subjects (Topics)
Advertising.
OCLC no.
OC 04729378