Title Advertising for modern retailers : making it work in a consumer world / Shirley F. Milton.

Published

New York : Fairchild Publications, c1974.

Library Holdings

Library	Shelving Location	Electronic Link	Call Number and Holdings	Request Status
Cincinnati & Hamilton Cty	Main Information & Reference - Government Stacks		659.1 M662	AVAILABLE

Description	xvi, 239 p. : ill. ; 24 cm.
Bibliography	Includes bibliographical references (p. 228-229) and index.
ISBN	0870051008
Subjects (Topics)	Advertising.
OCLC no.	OC 04729378