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Author	Jansen, Stefanie, author.
Title	The 7 principles of complete co-creation / Stefanie Jansen, Maarten Pieters
Imprint	Amsterdam, The Netherlands : BIS Publishers, [2017]
	©2017

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Kent State U KENT MAIN See building guide HF5415.5 .J367 2017 AVAILABLE

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Description 208 pages : illustrations ; 23 cm

Note Includes bibliographical references

Summary This book presents a comprehensive view on co-creation. Illustrated by various international case studies, it explains co-creation not as a method, tool or project, but as a new paradigm in which end-users play an ongoing, active role with and for organizations that are relevant to them. It reads like a practical handbook on how to utilize complete co-creation in order to create sustainable value with end-users and other relevant parties. (Source: publisher)

Subjects Customer relations.

Relationship marketing.

Product management.

Product design.

Alt Name Pieters, Maarten, author

Other Titles Seven principles of complete co-creation

LC NO HF5415.5 .J36 2017

Dewey No 658.812 23

OCLC # 1031472711

ISBN 9789063694739 (paperback)

9063694733 (paperback)