Edition |
2nd ed. |
Description |
xv, 414 pages : illustrations ; 24 cm |
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text/unmediated/volume/ |
Subject |
Marketing research.
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Marketing -- Mathematical models.
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Note |
Rev. ed. of: Marketing metrics : 50+ metrics every executive should master. 2006. |
Bibliography |
Includes bibliographical references and index. |
Contents |
Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and web metrics -- Marketing and finance -- The marketing metrics X-ray -- System of metrics. |
Add Author |
Farris, P. (Paul), 1939-
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ISBN |
9780137058297 hardback alkaline paper |
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0137058292 hardback alkaline paper |
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