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IIMA Institutional Repository
This Institutional Repository has been created to collect, preserve and distribute the scholarly output of Indian Institute of Management Ahmedabad. This will work as an important tool to facilitate scholarly communication and preserve the institution knowledge. The Vikram Sarabhai Library is proud to be hosting the repository for the dissemination and preservation of this valuable knowledge resource of the IIMA community.
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Shaikh, Sarfaraz (Ahmedabad Mirror, 2022-08-07)
Mishra, Rashi (Indian Express, 2022-08-05)
Unknown author (Ahmedabad Mirror, 2022-08-06)
Roy, Subhadip; Singh, Priyanka (Emerald, 2022-07-14)
Purpose: Measurement scales for sensory experience in retailing exist for sight, touch and sound. In the present study, the authors aim to develop the olfactory experience (OEX) scale in the context of retailing. Design ...
Babbar, Karan; Rustagi, Niharika; Dev, Pritha (Society for the Psychological Study of Social Issues (SPSSI), 2022-07-26)
This paper empirically explores the impact of COVID-19 pandemic and its accompanying lockdown on adolescent girls’ and women's access to sanitary pads in India. We have used the National Health Mission's Health Management ...