GeoCities - Paul DeBraccio Named Vice President of Ad Sales

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Conde'Nast's Paul DeBraccio Named Vice President of Ad Sales At Top-10 Web Site GeoCities

Beverly Hills, CA, July 10--Paul A. DeBraccio, technology advertising manager for l4 Conde'Nast magazines, was named vice president of advertising sales for GeoCities (www.geocities.com), one of the top 10 sites on the Web, David Bohnett, president, announced today.

GeoCities owns and operates 24 Web communities themed to real-world, landmark locations. Ranked recently tenth in reach by PC Meter (www.npd.com) and ninth in traffic by l00 hot websites (www.100hot.com), it generated 23.7 million page views and 112 million hits in May, according to Nielsen Media Research.

The site hosts over 70,000 GeoCitizens who "live" in its online neighborhoods and create free personal home pages and content reflecting the character and interests of their communities. "Paul is here to help GeoCities develop breakthrough custom marketing programs that provide advertisers with high impact within and well beyond GeoCities neighborhoods," Mr. Bohnett said.

"GeoCitizens enjoy an emotionally rich sense of community that links them intimately to the GeoCities brand," he said. "We want to offer online neighborhoods where brands can put down roots, interact with residents and gain the status and loyalty of a trusted community friend."

Mr. DeBraccio, who served also as the liaison between Conde'Net and Conde'Nast media packages, said brands that succeed on the Web "will demand innovative narrowcasting--initiatives that emanate from within GeoCities culture, content and community. GeoCities Names DeBraccio - 2

"Our goal is to create custom-marketing programs that go beyond conventional Web advertising, such as events reinforcing a brand's online activities at the local level," he said. He will split his time between GeoCities' Los Angeles and New York sales offices and also oversee an office in Chicago.

Mr. DeBraccio was earlier sales development/electronics director of US Magazine for five years, ad director for Video Review, eastern sales manager for Hachette Fillipacchi Magazines. He began his career on the agency side, rising to media supervisor at N.W. Ayer before crossing over to print.

GeoCitizens create thousands of content pages daily keyed to communities with such names as SiliconValley® (focused on technology), WallStreet® (finance), NapaValley® (gourmet food and wine) and Hollywood® (stars and film).

GeoCities' other communities embrace Broadway®, TheTropics®, Athens®, HotSprings®, Heartland®, Vienna®, CapeCanaveral®, CapitolHill®, Paris®, Tokyo®, RodeoDrive®, SunsetStrip®, WestHollywood®, TimesSquare®, Colosseum®, BourbonStreet®, MotorCity®, RainForest®, Yosemite® and SoHo®.

Advertiser sponsorships are linked to such high-traffic locations as the home pages of various GeoCities, homestead information, neighborhood directories, and pages displaying real-time video-cammed images of actual landmark streets.

GeoCities is a subsidiary of CMG Information Services, Inc. (NASDAQ: CMGI), through CMG@Ventures, its strategic investment and development business. CMGI invests in and integrates advanced Internet interactive media and database management technologies. In addition to GeoCities, CMGI's portfolio of Internet investments includes such brands as top Web search engine Lycos (NASDAQ: LCOS), 3-D (VRML) chat leader Black Sun Interactive and recently announced online service Planet Direct, enabling Internet Service Providers to deliver personalized and localized content to customers using capabilities from CMGI portfolio companies.

GeoCities has its headquarters at 9401 Wilshire Blvd., Beverly Hills, CA 90210.