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Our standard advertising reporting includes weekly impressions, clicks and click percentage for each active creative image, and we can most likely meet any special reporting requests you have. For example, some clients have designed custom reporting templates (Excel files with performance by day by creative, etc.) that we complete on a weekly basis. We can deliver reports by email, fax and/or regular mail.
Sample Report
Web Co., Inc.
Friday 1/1/99 through Thursday 1/7/99 (midnight to midnight, 7 days)
Summary by Creative Image
| Image |
Impressions |
Actual Clicks |
Click-Through |
| We're Great Banner |
245,230 |
3,947 |
1.61% |
| Better Web Stuff Banner |
250,768 |
5,222 |
2.08% |
| Click Me Banner |
256,562 |
6,576 |
2.56% |
| Try It Banner |
278,397 |
8,989 |
3.22% |
| TOTAL Web Co, Inc |
1,030,957 |
24,734 |
2.40% |
|
| Previous 4 weeks |
4,490,612 |
102,952 |
2.29% |
| Grand Total Web Co, Inc. |
5,521,569 |
127,686 |
2.31% |
Rotation: Heartland, Hollywood, SoHo, TimesSquare, Utilities pages, Home Page
Area Detail: HEARTLAND
| Image |
Impressions |
Actual Clicks |
Click-Through |
| We're Great Banner |
49,046 |
852 |
1.74% |
| Better Web Stuff Banner |
50,154 |
1,163 |
2.32% |
| Click Me Banner |
51,312 |
1,204 |
2.35% |
| Try It Banner |
55,679 |
1,989 |
3.57% |
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Detail by area can be provided for each area in the rotation.
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