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I. General Rotation
Build reach at efficient pricing. Advertising creative rotates through all high traffic pages including:
- Main Home Page
- Featured Content Pages
- Search Pages
- Member Pages
General Rotation Rates
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Monthly Dollar Commitment (net)
|
CPM (net)
|
# of Impressions*
|
| $10,000
| $25
|
400,000 |
| $20,000 |
$23 |
870,000 |
|
$30,000 |
$21 |
1,430,000 |
| $40,000 |
$19 |
2,105,000 |
| $50,000 |
$17 |
2,942,000 |
| $60,000 |
$15 |
4,000,000 |
*banners, buttons, hood icons and text mentions
For buys exceeding $60,000 per month please contact your GeoCities representative.
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II. Neighborhood Buy
Target your customer in a synergistic environment. Advertising creative rotates throughout the following pages:
- Neighborhood(s) of choice (including topic search & member pages)
- Interest page(s) of choice
- Synergistic high traffic pages throughout site
Neighborhood Buy Rates
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| Monthly Dollar Commitment(net) |
CPM (net) |
# of Impressions*
|
| $10,000 |
$40 |
250,000 |
| $20,000 |
$38 |
526,000 |
| $30,000 |
$36 |
833,500 |
| $40,000 |
$34 |
1,176,500 |
| $50,000 |
$32 |
1,562,500 |
| $60,000 |
$30 |
2,000,000 |
*banners, buttons, hood icons and text mentions
For buys exceeding $60,000 per month please contact your GeoCities representative. |
III. Neighborhood Sponsorship
Drive traffic and build brand with unique and creative beyond-the-banner ideas. All advertising creative elements are identical to the Neighborhood buy.
PLUS:
- Fixed sponsorship mention of one Neighborhood promotion per month...e.g.,
Brought to you by [small advertiser logo, 50x20 pixels]
- Rotating sponsor identification in Neighborhood button position (120x60 pixel image plus up to 15 words of text)
- Interstitial page ad served between sponsored promotion mention on Neighborhood home page and sponsored promotion. The interstitial is a full page with a 300x300 pixel ad, maximum 12K, with 7 second wipe built in.
Neighborhood Sponsorship Rates
Same as Neighborhood Buy with a minimum frequency commitment of 3 months and a minimum monthly dollar commitment of $20,000.
Targeting Capabilities
Add 15% for each of the following:
- Platform (O/S)
- Browser (Agent)
- Geography
- Domain
- Time of Day/Day of Week
Beyond-the-Banner Capabilities
GeoCities can design customized interactive programs and promotions. Contact your GeoCities representative for details, and for special packages like these:
- Automotive
- Business/Finance
- Entertainment/Music
- Gold (High Income)
- High Tech
- Sports/Outdoor
- Travel
- Women/Families
Rate Card, effective October 15, 1997.
Note: All rates are subject to change by Publisher.
GeoCities reserves the right to refuse any creative deemed inappropriate.
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