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Perspectives on what’s next, from Interbrand and the world’s leading CMOs.
SECTOR
DISCIPLINE
INSIDER
VIEW
The New Rules of Sponsorship
OUTSIDE
IN PODCAST
Reshma Saujani: Fighting for Gender Parity and a ‘Marshall Plan for Moms’
EXPERT
PERSPECTIVE
The Gaming Giant Making Culture with Elle McCarthy, VP, Brand at Electronic Arts
EXPERT
PERSPECTIVE
Alicia Tillman, Global CMO, SAP: Embodying empathy, has truly never been more important
EXPERT
PERSPECTIVE
Gamification Nation with Americus Reed II, Identity Theorist
EXPERT
PERSPECTIVE
e-Sports’ Global Tipping Point, with Jason Lake, CEO of Complexity Gaming
EXPERT
PERSPECTIVE
The Fragmented World of Formula One with Ellie Norman, CMO
EXPERT
PERSPECTIVE
Bro Culture, Fitness and American Identity
EXPERT
PERSPECTIVE
Video Interview with Arena CMO Giuseppe Musciacchio
INSIDER
VIEW
The European Super League and the Power of Fans
INSIDER
VIEW
A New Legacy
EXPERT
PERSPECTIVE
Interview with Michael Aragon, Chief Content Officer, Twitch
OUTSIDE
IN PODCAST
Steve Huffman, CEO, Reddit: The Evolution of Community
INSIDER
VIEW
Outside In and Future Back
EXPERT
PERSPECTIVE
Q&A with MUJI
EXPERT
PERSPECTIVE
Q&A with Ryoji Yamada, Executive Director, Corporate Communications Division at Bridgestone
EXPERT
PERSPECTIVE
Heidi O’Neill, President, Nike Direct: Breaking Clear
INSIDER
VIEW
The Interbrand view: The time is now
INSIDER
VIEW
The Interbrand view: A dramatic shift to a new reality
SPECIAL
REPORT
Valuing Cyber Risk
OUTSIDE
IN PODCAST
David Lee, CFO, Impossible Foods: The Mission to Replace Meat
INSIDER
VIEW
The Interbrand view: Convenience versus relevance
INSIDER
VIEW
Japan’s Trajectory Through the Brand Moves Lens
INSIDER
VIEW
M&A: The brand as a common thread
EXPERT
PERSPECTIVE
Ivy Ross VP of Hardware Design, Google: Fast Company’s Most Creative on Designing Hardware for Billions
OUTSIDE
IN PODCAST
Dan Schulman, CEO, PayPal: The Philosophy of Never Standing Still
INSIDER
VIEW
The customer view: Credibility is the Challenge
EXPERT
PERSPECTIVE
Five Questions with Edwin Wong, SVP of Media Insights and Innovation at Vox Media
EXPERT
PERSPECTIVE
Five Questions with Jen Wong, Chief Operations Officer at Reddit
EXPERT
PERSPECTIVE
Five Questions with Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, Mastercard
EXPERT
PERSPECTIVE
Guru Gowrappan, CEO of Verizon Media Group: Creating the networks that move the world
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