BOCA RATON, Fla.--(BUSINESS WIRE)--Office Depot (NYSE: ODP) today announced that celebrities and their families will be among the first to receive limited-edition Lady Gaga Born This Way Foundation back-to-school products at the Backstage Creations Celebrity Gift Retreat at Teen Choice 2012.
This event signifies Office Depot’s official kick-off of the back-to-school shopping season and brings greater attention to the Born This Way Foundation’s mission of encouraging today’s youth to grow up feeling confident about their individuality.
Office Depot is showcasing for the first time, at the Backstage Creations Celebrity Gift Retreat at Teen Choice 2012, the full assortment of limited-edition back-to-school products including “Kindness Sticks” Post-It® Notes, limited-edition Sharpie® pens, and unique “Bravery Bracelets.” These back-to-school products feature the Born This Way Foundation’s logo, as well as one of six messages from Lady Gaga: “Be Brave,” “Be Amazing,” “Be Yourself,” “Be Kind,” “Be Accepting,” and “Be Involved.”
Celebrities in attendance at the event will also be given the opportunity to support the Foundation by posting “empowerment messages” on a giant kindness board. Consumers are also encouraged to join the movement and post their own empowerment messages, by visiting www.facebook.com/OfficeDepot.
“Our goal is to create a kinder, braver school year and this great event will enable the many talented and notable celebrities in attendance to lead the way in spreading this message,” said Bob Moore, Chief Marketing Officer for Office Depot.
These new products join the six empowerment gift cards (with a face value of $20), which launched earlier this month. Parents, students, and teachers can use the gift cards to purchase incredible back-to-school essentials at Office Depot. Office Depot will donate $5 from the purchase of every empowerment gift card and 25 percent of the sales of these exclusive products directly to the Born This Way Foundation, for a guaranteed donation of $1 million this year.
All products are available exclusively at Office Depot, both in retail stores and online at www.officedepot.com and www.facebook.com/OfficeDepot.
About Office Depot
Office Depot provides office supplies and services through 1,678 worldwide retail stores, a dedicated sales force, top-rated catalogs, and global e-commerce operations. Office Depot has annual sales of approximately $11.5 billion, employs about 39,000 associates, and serves customers in 60 countries around the world.
Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: http://mediarelations.officedepot.com and http://socialpress.officedepot.com/.
About Born This Way Foundation
Founded by Grammy-award winning artist and cultural icon, Lady Gaga and her mother Cynthia Germanotta, the Born This Way Foundation fosters a more accepting society, where differences are embraced and individuality is celebrated. The Foundation is dedicated to creating a safe community that helps connect young people with the skills and opportunities they need to build a braver, kinder world.