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Resources
Sep 13, 2021
2021 State of the Press Release
We analyzed 100,000 press releases (so you didn’t have to). Here’s what we found.
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Apr 16, 2021
Cision’s 2021 Global State of the Media Report
We surveyed over 2,700 journalists for our 12th annual State of the Media Report. See what’s top of mind for journalists right now – including what they want and expect from PR pros.
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Dec 08, 2020
5 Problems Communicators Can Help Brands Solve
These problems will only be further compounded the longer they’re left unaddressed.
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Nov 05, 2020
Earned Media Attribution: The Last Piece of the Puzzle
Ultimately, earned media should be seen as a tactic within an integrated comms and marketing strategy.
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Oct 12, 2020
Turning Audience Analysis Into Actionable Results
Download this white paper and watch the on-demand webinar on how audience analysis helps comms pros shape effective campaigns that have actionable results and contribute to ROI.
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Oct 05, 2020
The 2020 Influencer Marketing Tip Sheet
Download this tip sheet on how to develop and execute an effective influencer marketing strategy.
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Sep 24, 2020
2020 Fall Toolkit - Stay on Top of COVID-19 Canadian Media Coverage
Receive Daily Media Briefings, Monthly Summary Reports, and access our best quick resources designed to guide you through uncertainty.
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Sep 14, 2020
A Data Forward Media Strategy Isn't as Hard as You Think
Get this cheat sheet on how to track data in a way that will inform and empower your PR efforts, so no time is lost on data that won’t help you showcase the value you bring.
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Sep 07, 2020
Measuring Brand Sentiment
Knowing how people feel about your brand lets you plan your strategy going forward, so it’s easier to weather any kind of storm or crisis that comes your way.
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Aug 31, 2020
Should Your Brand Take a Stand?
Taking a stand as a brand absolutely must be done in a thoughtful and authentic way, or it stands to backfire. Download this guide to learn how to take a stand.
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Aug 24, 2020
2020 Holiday Gift Guide Pitching Kit
Download the 2020 Holiday Gift Guide Pitching Kit and watch our on-demand webinar to get holiday pitching best practices.
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Aug 17, 2020
The Next Step: Adapting Your Comms Strategy in Challenging Times
We at Cision want to help, so we put together this approach to best practices for communications in the “new norm”.
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Aug 10, 2020
2020 Press Release Toolkit
Download this toolkit with our best resources to be fully equipped when writing your next press release.
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Jul 20, 2020
Managing Your Communications Plan During a Crisis
Make sure to have a look at this checklist of the critical elements you need to proof before your next communication during unforeseen events. Don't forget to revisit it throughout a crisis to adapt your plan as the situation evolves.
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Jul 06, 2020
State of the Media Perfect Pitching List
We invite you to review this quick guide of the best tips and tricks before sending your next pitch to journalists.
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Jun 22, 2020
Guide to Writing a Great Press Release
Download this guide, including a press release template, and a checklist of do's and don'ts.
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Jun 16, 2020
The (Ugly) Truth Behind PR’s Go-To Numbers
Get this eBook to learn how to determine the true impact of your PR initiatives.
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Jun 15, 2020
Social Listening for PR and Comms Pros
Download this eBook on the best practices around listening, engaging and monitoring the conversation on social.
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Jun 11, 2020
Strategic Assessment of Intangible Assets During and After COVID-19
Cision and the Credibility Institute invite you to a series of 4 webinars on intangible assets management and assessment.
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May 26, 2020
7 Steps for PR Professionals to Build Better Relationships With Journalists
Download this guide to learn more about 7 tips on what you should be doing - and what you should avoid - to bring value to this all-important connection.
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May 22, 2020
Canada COVID-19 Media Analysis Kit
The weekly media analysis offers a deeper level of reporting on COVID-19 trends in Canada.
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