Financial services giant TIAA-CREF is dropping the second half of its hyphenated name.
For Denver, that means a different sign high atop the office building at 1670 Broadway, where TIAA employs about 1,400 workers.
A new sign, however, won’t go up until spring, when the weather is warmer, spokesman Mike Tetuan said Monday.
The company’s hyphenated name stood for the Teachers Insurance Annuity Association and the College Retirement Equity Fund, two product lines created to help college professors and other educators obtain insurance and set aside money for retirement.
TIAA has moved beyond academia to cover workers in research, health care, arts and culture and government. Its menu of investment products has widely expanded over the years.
TIAA, which ranks 92nd on the Fortune 500, manages about $854 billion in assets. Besides Denver, where it is one of the largest downtown employers, other major employment bases include New York, Dallas and Charlotte, N.C.
The company, celebrating 100 years in business, was looking for a fresher brand, said Tetuan, who noted the proper pronunciation is T-I-A-A and not like tia, the Spanish word for aunt.
