5 Travel Boom Trends for Performance Marketers to Watch in 2021
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How McDonald’s Altered Its Strategy for the BTS Meal and Broke Its Social Engagement Records
Performance Marketing
By Jess Zafarris
1 day ago
Two saucy, buttery collections closed out the month-long campaign.
Olympians—Past and Present—Join in a New Spot to Show Fans They’re Stronger Together
Sports Marketing
By Kaila Mathis
1 day ago
The International Olympic Committee's newest campaign features legends across sports including Usain Bolt, Naomi Osaka and Tony Hawk.
Prime Day Boosts Ad Spend on Other Retail Media Networks
Amazon
By Lisa Lacy

2 days ago
The event spurs more than just copycat sales.
Siponey Wants to Redefine, Not Crash, the Canned Cocktail Party
Beer, Spirits & Cannabis
By David Kaplan
6 days ago
“It was motivated by wanting to bring a higher level of quality of canned cocktail into the home,” Victoria said. “I was very angry by what some brands were doing [...]
What Does It Take to Get Consumers to Share Their Email?
Performance Marketing
By Tara Weiss

6 days ago
A look at what incentives increase the value proposition between online retailers and shoppers—and why it matters.
How Social Listening Speaks to Brands and Improves Consumer Targeting
Performance Marketing
By Tara Weiss

June 16, 2021
Marketers increasingly like what they’re hearing from social listening about customer sentiment to drive sales.
Why Affiliate Marketing Is Poised to Rise as Third-Party Cookies Crumble
Performance Marketing
By Anthony Capano
June 16, 2021
Authenticity is the key to marketers responding to consumers’ new expectations.
Why Mover Marketing Needs a Gut Renovation
Performance Marketing
By Andy Frawley
June 14, 2021
Brands have made substantial investments in technology and data to reach the right consumers but miss obvious opportunities in all of that complexity.
GivingTuesday and Pulsar on How to Measure Cultural Change
Events
By Tiffany Moustakas
June 11, 2021
The two organizations worked together to learn how audiences impact generosity.
The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It
Performance Marketing
By Dan Gearing
June 11, 2021
The six-second video is out; award-winning storytelling is in.
São Paulo Museum of Modern Art Opens Its Virtual Doors in Minecraft
AdFreak
By Sara Century
June 11, 2021
The 'MAM no Minecraft' initiative brings culture to the pixelated juggernaut.
What’s the Difference Between Performance and Brand Marketing?
Performance Marketing
By Tara Weiss

June 10, 2021
A new survey from 3Q Digital shows that even marketers don’t know—and that’s bad for business.
Want to Elevate Your Pride Outreach? Ask Yourself These 5 Questions
Performance Marketing
By Rana Reeves
June 10, 2021
Avoid just 'checking the box' and truly support the queer community.
This Retro-Style Arcade Game Is Helping the Fight Against Malnutrition
AdFreak
By Leonardo Faierman
June 10, 2021
The simple act of playing a video game triggers a donation to a child in need.
What Is the Role of Performance Marketing?
Performance Marketing
By Ethan Hays

June 8, 2021
The great advantage of this approach is its business model. No company must take on any financial risks in order to try out these strategies.
Infographic: Cooped-Up Consumers Are Champing at the Bit to Experience Live Events Again
Performance Marketing
By Nicole Ortiz
June 7, 2021

It's bound to be a summer of experiential.
READ MORE

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