It’s one element of a broader expansion for the social news agency, which is also growing its product team and working on improving its core trend-detection technology.
The ubiquity game has different rules for digital startups than for legacy businesses. But for both, figuring out the right relationship with Facebook is key to their audience strategies.
Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
Benton, Joshua. "A wave of distributed content is coming — will publishers sink or swim?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Mar. 2015. Web. 16 Apr. 2024.
APA
Benton, J. (2015, Mar. 24). A wave of distributed content is coming — will publishers sink or swim?. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/
Chicago
Benton, Joshua. "A wave of distributed content is coming — will publishers sink or swim?." Nieman Journalism Lab. Last modified March 24, 2015. Accessed April 16, 2024. https://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/03/a-wave-of-distributed-content-is-coming-will-publishers-sink-or-swim/
| title = A wave of distributed content is coming — will publishers sink or swim?
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 24 March 2015
| accessdate = 16 April 2024
| ref = {{harvid|Benton|2015}}
}}
