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Powerful cross-screen data fuelled by 1-1 consumer relationships. Our DSP helps advertisers understand and reach their audiences across multiple dimensions on every device.
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Machine learning that drives performance, with no hidden fees or pricing inefficiencies.
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Take advantage of premium and exclusive omnichannel inventory—including the largest non-social native marketplace—all without hidden fees or pricing inefficiencies.
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The best of both worlds
We have exclusive access to one of the largest inventories on the web, and the unique data that comes with it. All the benefits of a walled garden, without compromising on transparency and independent measurement.
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Leverage first-party data points from hundreds of millions consumers monthly, and get insights on direct customer interactions across search, mail, commerce, content and more.
Become the DSP genius you were meant to be
Sign into the Yahoo Academy Learning Center, available to current DSP customers. Grow your skills and advance your career with the Yahoo DSP. Earn your badge with this self-paced curriculum.
PLATFORM INSIGHTS TO UP YOUR DIGITAL GAME
Yahoo launches Unified TV report
Our Unified TV Report solution helps you measure linear and digital TV in one place.
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Captivating ad formats for the future of identity
Inspire and engage customers independent of identity.
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