Hi! I'm Ash, a product designer with over a decade of experience designing for good.
I have been extremely fortunate to have worked with such a variety of companies from design consultancies to large companies to small startups. In each workplace, I have strived to continue to learn and challenge my thinking while making sure I’m working on product areas I believe are making a positive difference in the world.
Awards & Publications
Patent - System and method for wireless device pairing - #9048923 United States Patent Services, Fitbit device pairing solution for the Fitbit flex (2015)
International CES Innovation Design and Engineering Award for the MyFord Mobile App (2012)
Redefining Comfort: Making Energy Conservation Less Painful Touchpoint | The Journal of Service Design (2010)
I’m currently a Product Designer on the Growth team at the Netflix
. Stay tuned for recent projects as they are released! Prior to Netflix, I spent a few years working in Ed-tech at the Chan Zuckerberg Initiative
and a Chicago startup ThinkCERCA
Feedback Page Redesign
Goals for this project were to 1) improve the design so that teachers could view student progress better 2) update the design to reflect our new design system styles and 3) add visualizations to support new digital math assessments.
Role: Lead Designer
Redesigned Teacher Feedback Page in the Summit Learning Platform
Needs Revision Feature
The goals for this project were to: 1) increase the amount of feedback students were addressing when revising their work and 2) make it easier for teachers to see what feedback has been addressed.
Role: Lead Designer
Improved way for teachers to make feedback comments more actionable
Writing Platform Redesign
Goals for this redesign were to 1. Make it easier for teachers to understand the ThinkCERCA curriculum offering and how to use it to improve their critical writing instruction and 2. Increase teacher differentiation / assigning of reading materials at different levels based on student’s needs.
Role: Design direction and UX Design
ThinkCERCA Digital Learning Platform Re-design
WikiReaders 4 Kids
In 2014, I was the organizer of a project to bring WikiReaders (offline battery-operated devices running Wikipedia) to schools. I found out a year ago, that these devices didn't sell to their intended audience, the first world device saturated and internet-connected population and there were 20,000 of them sitting in a manufacturer's warehouse in Taiwan.
I raised funds on Indiegogo and received a grant from the Wikimedia Foundation to run a $10,000, 3-month pilot in three schools - India, South Africa and Mexico. The pilot wraps up in February 2014 and if successful, will be the rationale for raising a second round of funds to buy the remaining 19,000 devices.