Title Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / Noel Capon

Publisher

New York : Free Press, c2001

LOCATION	CALL NO.	STATUS
Wallace Library - Offsite Collections: Books	HF5415.122 .C36 2001	AVAILABLE

ISSN/ISBN	074321188X
Descript	xiv, 462 p. : ill. ; 25 cm
Notes	Includes bibliographical references (p. 415-449) and index
Subject	Marketing -- Key accounts

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