Ads by Anchor
The all-in-one, flexible podcast monetization platform made for everyone, powered by Spotify.
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Introducing a better way for podcasters to earn

Flexible options for every podcaster
Mix and match options to maximize your earnings, and switch at any time to adapt to your goals.

Opening up monetization to more creators
Increase your revenue and advertisers, not your sales team. Get paired with world-class brands that want to reach your audience.

Save time and focus on what you love
Streamlined yet powerful solutions for the busy creator. Tell us where to place your ad and we'll do the rest.

Without compromising on listener experience
For sponsor-read ads, the Spotify Audience Network delivers more relevant ads to each listener. Prefer host-read ads? We've got you covered.
Get started
Ads by Anchor overview
Ways to earn with Anchor


All ads play across Spotify and other listening platforms where your podcast is distributed.
Ambassador ads
Performance-based, host-read house ads spreading the word about Anchor to listeners.
Tap into the Spotify Audience Network, and get access to ads from third-party brands, targeted to your listeners. Sponsor-read ads are automatically inserted in host-selected ad slots.
Allows creators’ most loyal listeners to support their favorite shows via monthly donation.
QUALIFICATION:
50 Listeners
WHO READS THE AD:
Host
HOW TO SIGN UP:
Get started
Once you reach 50 listeners, click on the monetization tab.
"I'm really excited to tap into the Spotify Audience Network as an Anchor creator. Anchor's been an amazing platform, and has helped my podcast grow to where it is now. I have full confidence that their monetization tools will continue to help creators like me expand our businesses further."
Creator of rSlash
Partner with top brands
Spotify Audience Network (SPAN), which powers Automated ads, is Spotify's proprietary audio advertising marketplace in which advertisers of all sizes will be able to connect with listeners consuming a broad range of content. These include Spotify's Originals & Exclusives, podcasts via Megaphone and Anchor, and ad-supported music.
By using Automated ads, you'll be part of a marketplace with some of the top brands in the world, who want to tap into your unique audience with relevant ads.
Are you a business interested in advertising with Anchor and Spotify?
We're always looking for new partners, and we have a variety of solutions for all budgets and campaign goals. Here's how to get in touch, based on your campaign budget:
UNDER $10,000
Spotify Ad Studio
BETWEEN $10,000 AND $50,000
Get started
ABOVE $50,000
Get in touch
FAQ
When is monetization expanding beyond the U.S.?
When do I know how much I'll earn with each Ads by Anchor option?
I'm not currently hosted on Anchor. Can I still use your monetization tools?
Will the ads play beyond Spotify?
Can I use multiple monetization tools at the same time?
How will I know when I qualify for different Ads by Anchor options?
Podcast Ads Glossary:
SAI - Streaming Ad Insertion (SAI) is a podcast ad technology available on Spotify that unlocks digital planning, reporting, and measurement for podcast advertisers - based on confirmed ad impressions. Streaming Ad Insertion delivers the intimacy and quality of traditional podcast ads with the precision and transparency of modern day digital marketing.
DAI - Dynamic Ad Insertion (DAI) is an ad technology. With DAI, ads are served through an ad server and are inserted upon receipt of a podcast file request. Spotify leverages DAI to serve our ads off-platform on non-Spotify podcast platforms like Apple Podcasts, Overcast, and Stitcher.
SPAN - The Spotify Audience Network is Spotify’s proprietary audio advertising marketplace in which advertisers of all sizes will be able to connect with listeners consuming a broad range of content. These include Spotify’s Originals & Exclusives, podcasts via Megaphone and Anchor, and ad-supported music.
CPM - Cost per mille, a term used to denote the cost per 1000 impressions to the advertiser. This does not include the revenue share a platform may take.
RPM - Revenue per mille, a term used to denote the earnings per 1000 impressions to you, the creator.
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