Barack Obama is a master at grabbing and keeping his audience's attention, which is the number one goal of any public speaker. How does he do it? Here are five key lessons from Obama's rhetorical playbook.
Most retailers are so worried about the end-of-year holidays that they seem to have steamrolled Halloween, but not Best Buy. Okay, they haven’t really steamrolled Halloween, but retailers aren’t paying it the respect they once did. Just a couple of years ago, retailers planned major promotions looking to boost sales of costumes, beer, snacks and scary [...]
An increasing number of businesses, from hotels to cell phone providers, are advertising bargain prices and then tacking on hidden fees and charges to boost the final cost. Here’s how you can fight back.
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