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'Woo' Factor: Persuasion and Power
How do you convince people to buy into your latest idea? "The Art of Woo" author and Wharton School professor Richard Shell shares his insights and explains why President Barack Obama is such an excellent "woo-master."
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US IndustriesView All
- Chrome May Take Shine Off Schmidt's Apple
- Bottled Water Faces New Scrutiny
- GM is Dead; Long Live New GM
- Virgin America Gets New Funding
- Chevron Q2 Squeezed By Weak Dollar, U.S. Refining Margins
- E-Verify To Be Implemented
- Tired of Patients vs. Profits? Quit Throwing Fuel on the Fire
- Lowe's Challenging Home Depot for Improvement Sector Preference
- Hospital Industry Pledges Cuts to Help Cover Uninsured
- Wyeth Discovers Anti-Aging Pill by Accident -- It's Rapamune, an Organ Transplant Drug
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- MannKind Has Mountain to Climb If FDA Approves Afresa and TechnoSphere
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Leadership Don’ts
Three mistakes managers can’t afford to make now.
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How Much Startup Cash Do You Need?
A tool for calculating the funds you’ll need to get up and running.
PodcastsView All
Home Office Feng Shui | Useful Commute Podcast
In this podcast, feng shui expert Kirsten Lagatree offers tips on creating greater balance and harmony in your home office.
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Management
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- The New Normal
- The business landscape has changed fundamentally; tomorrow's environment will be different, but no less rich in possibilities for those who are prepared.
- Surveying the Economic Horizon: A Conversation with Robert Shiller
- The noted economist explains and explores the downturn's root causes and possible ways forward.
- Navigating Uncertainty
- In this unprecedented financial crisis, prior experience won't tell you what's coming next. The solution? Learn from people who lead through uncertainty every day.
- How to Decide in a Time of Confusion
- A practical five-step plan to make sure you have the data (and the mind-set) you need to make great decisions in a time of ...
Strategy
- How to Sell to the Federal Government
- Yes, the procedures are Byzantine and there are reams of red tape. But in this economy, the federal government could be your best customer.
- Five Strategies for Selling During a Recession
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- Downturn? What downturn? Learn the sales techniques Big Blue uses to maintain momentum in a tough economic climate.
- How to Create an Effective Sales Presentation
- Generic speeches and snazzy PowerPoint slides just don't cut it anymore especially with corporate customers who have reduced spending to boost their bottom ...
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Work Life
- Pension 2012: What Every UK Business Should Know
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- The increasing popularity of online social networking is changing not only the way people manage their careers but social networking itself.
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