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Amazon Black Friday 2024

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Amazon's official Black Friday sale launched on Nov. 23. You can find deals on popular electronics, toys, home appliances, beauty products and more. Amazon devices have steep discounts, especially select Ring Video Doorbell models discounted at 70% off. The sale is also a great opportunity to find 30% off gifts for kids from brands like Barbie and LEGO.

While you don't need to have an Amazon Prime membership to shop, there are perks to having one. In addition to getting fast and free shipping, you can access Amazon's Prime Video Black Friday deals.

Amazon Black Friday 2024 FAQs

Amazon's 2023 official Black Friday sale takes place on Nov. 23 and 24 this year. You can find major savings on beauty products, toys, fitness equipment and more from top brands like LEGO, Peloton, Apple, Dyson, Ninja and more.

Amazon is different from other Black Friday retailers because it doesn't have a traditional Black Friday ad. Instead of releasing a print ad with all the deals for the Biggest Shopping Day of the Year, Amazon tends to release new deals as often as every five minutes during select periods during the sales event. While it may be more difficult to plan your Black Friday shopping this way, the number of deals and deep discounts during the Amazon Black Friday sale more than makes up for it.

This year, Amazon is giving customers more time to shop. The 2023 event starts on November 17th and ends on Cyber Monday.

If you are an Amazon Prime member you'll be able to get free shipping on a selection of over 10 million items, plus a ton of other perks including early access to Black Friday deals, invite-only deals, limited time 25% off at Amazon Fresh, free holiday prime movies and more!

What are the best Amazon Black Friday deals?

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Amazon is incredibly generous with its Black Friday deals, which means that you can find deep discounts on just about everything during the holidays when you visit this retailer’s website. Here’s a list of the most popular Amazon Black Friday deals:

  • Amazon products: Save up to 70% on select Amazon devices and bundles including Echo Pop with free smart bulb bundles, Ring Video Doorbell with Echo Show 5 (3rd Gen) bundles, eero Pro 6E mesh Wi-Fi Systems, and Luna Gaming Controllers; and up to 50% on select new devices including Fire TV Stick 4K, Fire HD 10 Kids and Kids Pro tablets, Echo Pop Kids Marvel's Avengers, and Blink Outdoor 4 (4th Gen).
  • Tech products: Save $100 on the Sony ZV-1F Vlog camera.
  • Toys and video game consoles: Save up to 50% on select NERF products, save up to 30% on select Barbie dolls and playsets, and on select LEGO sets and building toys from Magna-Tiles and save up to 30% on select Disney, Marvel, and Star Wars toys, apparel, bedding, and décor.
  • Home goods and small appliances: Save up to $400 on select De'Longhi coffee and espresso machines, save up to 44% on select Ninja kitchen appliances, save up to 33% on select Le Creuset Dutch ovens and cookware, Save up to 30% on select Dyson vacuums and air purifiers (November 22-27) and save 25% on Ruggable x Sarrah and Verena washable rugs.

Other hot Black Friday products that go on sale during the Amazon Black Friday sale include apparel, footwear, accessories, pet products and beauty.

How do you search for Amazon Black Friday deals?

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Since Amazon doesn’t advertise all its deals in a traditional Black Friday ad, you might be wondering how to find these bargains. In addition to checking our BlackFriday.com Amazon page for the best bargains, you can check Amazon's Black Friday and Cyber Monday shopping pages on its website or app. In addition to help you with shopping ideas, Amazon offers a Top 100-ish gift picks and Customers' Most-Love Gifts lists for your inspiration.

Prime members, starting on Nov. 13 can sign up for invite-only deals this year as well. If you are selected you'll get an email and push notification allowing you to shop the deal.

In addition, Amazon customers can get personalized deal notifications from Alexa up to 24 hours in advance on eligible items within their wish lists, carts, or Saved for Later lists. You can keep an eye on personalized deals throughout the season by saying, ”Alexa, what are my deals?” They can also ask Alexa to remind them of deals once they are live, or ask Alexa to make a purchase when a deal is available by saying, “Alexa, buy it for me.”

What does Amazon do for Black Friday?

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The short answer to this question is “a lot.” Amazon hosts weeks of incredible holiday deals on items in every product department. Amazon also has so-called “Lightning Deals,” which offer incredible prices for a limited time. These deals will pop up throughout the sale period, so you’ll want to check back often. While the official sale starts Nov. 17th, there are early Black Friday deals found in the Holiday Shop.

If you’re an Amazon Prime member, you can get access to these Lightning Deals before everyone else.

Do Amazon Prime Members get exclusive access to Black Friday deals?

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One of the biggest advantages of being an Amazon Prime member is having the ability to shop hot Black Friday and Prime Day deals before everyone else. This is valuable because these popular sale products are only available while supplies last.

This year (starting Nov. 13) Prime members can also sign up for invite-only deals, if you are selected you'll get a push notice or email allowing you access to deals that are expected to sell out fast. You will also get fast and free shipping and easy returns – which is critical around the holiday season.

Does Amazon have a buy now, pay later program?

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Yes, Amazon offers customers buy now, pay later options. Amazon offers its own financing program, Amazon Monthly Payments for select products - if this is an option you will see it listed within the Payment Options section of the product page. This allows you to place an initial down payment (and get your item) and then pay a certain amount every 30 days until the item is paid off. In addition to Amazon Monthly Payments you can shop Amazon via the Klarna or Affirm apps and use their buy now pay later options as your payment method.

Are Amazon Black Friday deals better than Prime Day?

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No, Amazon Black Friday deals are not better than Prime Day, the sales are fairly equal. They are both fantastic times to score big savings - Amazon offers especially good opportunities to buy its own devices during both sales. Since Prime Day falls in October, it is a good time to pick up deals on older tech and TV models that may sell out before Black Friday as well as summer items. During Black Friday you'll find some additional brands offering big deals since it's part of their sale season, also you'll find more winter and giftable items than offered during the Prime sale.

What day does Amazon do Black Friday?

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This year Amazon is extending its Black Friday sales event. It will start on November 17th and run through Cyber Monday, November 27, 2023.

What are the key benefits of shopping at Amazon during Black Friday, compared to other retailers?

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The key benefits of shopping Amazon Black Friday sales are speed, convenience and low prices, but the best benefits are offered exclusively to Prime Members. Compared to other retailers Prime members can get items extremely fast - in one day! Convenience is also a big perk, you can pick up at locations near your work or home, or even (if eligible) get your items delivered via Amazon Key, placed directly in your garage. Prime members also get early access to limited time lightning deals, invite-only deals and a bigger buy with prime selection. Finally convenient flexible returns with package free drop offs at a variety of locations, is hard to top.

What are Amazon Deals of the Day and Lightning Deals?

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As part of Black Friday, Amazon offers Deals of the Day and Lightning Deals. Just like the name suggests, the Deal of the Day is an item that Amazon has deeply discounted for the day. As for Lightning Deals, these are deep discounts on items that are refreshed as often as every five minutes during Black Friday week.

You can think of these as doorbuster deals because these items are limited in quantity and are only available for a limited time. Just be sure to act fast so that you don’t miss out on getting an Amazon Black Friday deal that you really want. This year, starting on Nov. 13th, Amazon Prime members can sign up for invite-only deals on select products. If you are selected for the deal, you'll be notified between Nov. 19th and Nov. 22nd via email and push notifications.

More About Amazon

Amazon released some of the best deals for 2023 Black Friday: save up to 70% on select Amazon devices and bundles, save up to $400 on De'Longhi coffee and espresso machines, up to 56% on Shark robot vacuums and air purifiers, up to 46% on Philips kitchen appliances, up to 44% on Ninja kitchen appliances, up to 30% on Peloton Bike, up to 50% on select NERF products and up to 30% on select Barbie and LEGO toys and much more!

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