Color 101: How Color Impacts Apparel Design
Color Theory: How Color Relationships Work with Apparel
Color plays a vital role in design and everyday life. It can draw your eye to an image, evoke a certain mood or emotion, even communicate something important without using words at all (traffic light). So how do we know what colors look good together and which ones don’t? The answer is simple: color theory. Artists and designers have followed color theory for centuries, but anyone can learn more about it. It can help you feel confident in many different situations, whether it’s choosing colors for a design or putting together the perfect apparel collection. With a little insight, you’ll be looking at color in a whole new way.
Color 101: Learning the Basics
First, let’s start with the basics. There are two main categories for how colors can work together. These are: Primary and secondary colors. Primary colors are: red, blue, and yellow. Secondary colors are the colors in between the primary colors. Orange, Green, Purple (lilac). If we mix primary colors with secondary colors, we get more in-between shades like red-orange, yellow-green and so forth. All together, they form what is called a color wheel.
If we go one step further we start to look at hue, saturation and value. These terms will help you understand more nuanced colors like all those little paint chips you’ll find at a home improvement store.
CREATING COLOR SCHEMES
So how do we put this all together to create professional-looking color schemes? There are formulas already created based on something called color harmony that can help. Color harmony uses the color wheel to illustrate different colour combinations. Some of the most common types of color combos are as follows:
Keep it Simple
It’s all about balance when choosing your different color combinations for your next apparel collection—the more colors you use the more complicated it gets to balance your artwork. My advice? Don’t complicate things too much. Contrasting colors can create balance when used correctly, (just be careful not to use colors that conflict or vibrate with each other as it can be confusing or irritating to look at, example: Red and blue or red and orange).
Where text is concerned, make sure you present the contrast between text and a background colour to ensure legibility of the text which is really important to convey your message effectively and professionally. Colors that clash or don’t contrast well can be jarring on the eyes.
Whether you are looking to start your very first apparel line, or you’re wanting to add more to your collection, understanding these key rules will help you curate the perfect collection. These rules are great to use when designing and merchandising as well.
_____________
Check out our color-forecasting article! Click here.
Have you seen our extensive 2020 Trend Report? Click here.
Want to learn more about BELLA+CANVAS?Click here. 
Interested in learning more about Coloro?Click here.
Subscribe to our YouTube channel!Click here. 
Like Tweet Pin ItLinkedin
By: BELLA+CANVAS Tags: APPAREL, BE DIFFERENT, BEHIND BELLA+CANVAS, BELLA, BELLA + CANVAS, BELLA+CANVAS, BEST BLANKS, BESTAPPAREL, BESTBLANKS, BLANK APPAREL, BUSINESS, BUSINESS TIPS, CANVAS, COLOR, COLOR 101, COLOR SCHEMES, COLOR THEORY, COMPLIMENTARY COLORS, COTTON, DESIGN, DESIGNINNOVATION, DESIGNINSPIRATION, DIRECT-TO-GARMENT, DTG, FABRIC, FASHION, FAST FASHION, HEAT PRESS, HEATHER CVC, HOW TO, MARKETING, NEW, PRIMARY COLORS, PRINT, PRINTING, PRINTING TIPS, SCREEN PRINT, SCREEN PRINTING, SCREENPRINTERS, T-SHIRT, T-SHIRTS, TEES, TIPS, TRIBLEND, TSHIRT, TSHIRTS, WHOLESALE, WHOLESALE APPAREL, WHOLESALEAPPAREL
BELLA+CANVAS
Our mission, since day one, has been to bring retail tees to the wholesale market--so for us, it's always been about quality. Starting at the thread level, we design the composition of each knit to make sure it will be the best feeling, fitting and printing tee you've ever worn. Not all tees are created equal. Join the fastest growing T-Shirt brand. Designed, dyed & cut in Los Angeles.
YOU MIGHT ALSO LIKE

Print Shops Post-Lockdown: Lessons Learned and Current Actions – Part 2
Business & Marketing August 30, 2021

Print Shops Post-Lockdown: Lessons Learned and Current Actions – Part 1
Business & Marketing August 20, 2021

Street Fleece: The Future of Comfort Fashion
Business & Marketing September 10, 2020
5 COMMENTS
TAB
March 27, 2020 at 11:06 pm Reply
Just a tip the t shirts are cool but if you’re looking for something more like thousands of custom gifts then you have to check this site out http://www.ten30designs.com ps i just wish i would have found this site a year ago when my sister got marry 🙁
SAMEERAH SAABIR-BROWN
April 12, 2020 at 5:58 pm Reply
How many designs/color options should I start with when creating a new T-shirt line?
BELLA+CANVAS
April 13, 2020 at 12:47 pm
Hi Sameerah, thank you for contacting us! I would definitely recommend checking out our blog and YouTube channel, we have plenty of tips and tricks on creating a new t-shirt line! https://blog.bellacanvas.com/how-to-start-t-shirt-business/ and https://blog.bellacanvas.com/how-to-start-screen-printing-business/ and https://blog.bellacanvas.com/choose-best-blank-garments/ and https://blog.bellacanvas.com/10-tips-starting-clothing-line/
Pingback: The WonderFil Guide to Color Theory - WonderFil New Zealand
Pingback: The WonderFil Guide to Color Theory - WonderFil Australia
LEAVE A COMMENT
Comment
Name *
Email
Website
eight − 4 = 
CATEGORIES
Behind BELLA+CANVAS (62)
Business & Marketing (48)
Fabric 101 (12)
Fashion (14)
Printing Techniques (64)
INSTAGRAM
Instagram has returned invalid data.
RECENT POSTS
BELLA+CANVAS Celebrates its Second Retail Store in OC’s Newport Beach
Contemporary Artists Shelby and Sandy Collaborate With Us on a Halloween-Themed Collection
Print Shops Post-Lockdown: Lessons Learned and Current Actions – Part 2
Print Shops Post-Lockdown: Lessons Learned and Current Actions – Part 1
6 Ways to be a More Ecologically Sustainable Printing Shop
BELLA + CANVAS
Our motto at BELLA+CANVAS is to BE DIFFERENT. And those really are words we live by. As the industry leader in creating the best off-the-shelf blanks in the world, our tees are made to be your blank canvas. We understand the importance of using that blank canvas to tell your own story, and we want to help you make that happen! Through our blog, Beyond the Blank, you’ll find a wealth of knowledge on fabrication info, printing tips, design inspiration, awesome video content and more! Join us in our mission to BE DIFFERENT.
CATEGORIES
Behind BELLA+CANVAS
Business & Marketing
Fabric 101
Fashion
Printing Techniques
Printing TechniquesFabric 101FashionBusiness & MarketingBehind BELLA+CANVAS