SoulCycle Unveils First Menswear Line
The "Yellow" Clothing Line Will Help You Sweat in Style
Everybody's favorite spinning class has just dipped their toes into the fashion world by unveiling Yellow, a menswear line for the fitness-minded.
In case you've been living under a rock, SoulCycle started taking the fitness world by storm in 2006, offering fun and inspiring sweat sessions on a pay-per-class model. From its humble beginnings in New York's West Village, it grew to over 99 studios across the nation, on both coasts and in almost every major American city, but in a by-now familiar story, the pandemic disrupted their business model in a big way.
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Their first adaptation to the realities of COVID, which made in-person fitness classes a big no-no for most of the world's population, was to offer an at-home option. That involved teaming up with Equinox to create a spinning experience at home that could rival the atmosphere of fun they offered in their studios.
Their next expansionary move was announced today: a menswear line called Yellow offering three staples of fitness wear: tanks, fitted tees, and comfortable shorts.
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All of their apparel are treated with special fuze fabric technology, designed to prevent odor-causing bacteria from gaining a hold on your clothing.
You can shop Yellow on their website, from $65 at Soul-Cycle.com
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