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Author Milton, Shirley F.
Title Advertising for modern retailers : making it work in a consumer world.
Publisher New York : Fairchild Publications, c1974.
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 book jacket
LOCATION CALL # STATUS
 6th Floor  HF5823 .M456    AVAILABLE
Description xvi, 239 p. : ill. ; 24 cm.
Notes Bibliography: p. 228-229.
Subject Advertising.
ISBN 0870051008
Call Number HF5823 .M456
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