How is the Interest in E-Commerce Platforms Evolving?
When mobility restrictions were decreed due to the covid-19 outbreak, interest in e-commerce services rebounded in all Central American markets, but, in the last few weeks a decrease in the number of Internet searches associated with the topic has been reported. Through a system that monitors in real time changes in consumer interests and preferences in Central American countries, developed by CentralAmericaData, it is possible to project short and long term demand trends for the different products, sectors and markets operating in the region.
For this piece of information, we analyzed the trend that shows the number of searches on the Internet and mentions in conversations in the digital environment associated with the topic "e-commerce services", which are carried out by consumers in Central American countries.
In Guatemala and El Salvador, the drop in interest in this topic began to be reflected in mid-September in both cases. In Panama since August 30th and in Honduras there is an incipient decrease in the number of Internet searches since September 27th.
The figures obtained indicate that after the recovery of interest in this type of service, Costa Rica reported a sharp drop in the number of digital interactions, a downward trend that began to be evident in late August and continued during September and October, but at the beginning of November there were moderate increases.
This tool for monitoring the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the various sectors and categories of products and services. This information system allows tracking of any product or category, resulting in an extremely valuable input for making business decisions in the new commercial reality.