INFORMACIÓN DE MERCADOS EN CENTROAMÉRICA
E-Commerce: Trends at the Beginning of 2021
In Costa Rica, Panama and Honduras, interest in e-commerce services rebounded in January 2021 and in El Salvador and Guatemala, the number of Internet searches associated with the topic has not reported significant variations in recent months.
Through a system that monitors in real time the changes in the interests and preferences of consumers in Central American countries, developed by CentralAmericaData, it is possible to project demand trends in the short and long term, for the different products, services, sectors and markets operating in the region.

For this piece of information, we analyzed the trend that shows the number of Internet searches and mentions in conversations in the digital environment associated with the topic "e-commerce services", made by consumers in Central American countries.

In Costa Rica, Panama and Honduras, the interest in this topic began to decrease from October 2020, however, it stopped its fall at the end of December and during January 2021 an incipient rise began to be reflected in the three cases.

The figures collected by the information system detail that for the period from November 2020 to January 2021 El Salvador and Guatemala, the interest in e-commerce services has remained stable, as the number of Internet searches and mentions in conversations in the digital environment associated with the topic has not shown a clear downward or upward trend.

This Business Intelligence solution that monitors the interests of consumers in any country in the region allows companies to project demand trends and anticipate the changes that will occur in the several sectors and categories of products and services. This information system allows tracking of any product or category, resulting in a highly valuable input for making business decisions in the new commercial reality.

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