| Collation |
xvii, 230 pages : illustrations ; 24 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Note |
Based on a conference held at the University of Aberdeen in 2002. |
| Bibliog. |
Includes bibliographical references and index. |
| Contents |
Introduction : rethinking political party behaviour / Darren G. Lilleker and Jennifer Lees-Marshment -- Political marketing in the UK : a positive start but an uncertain future / Jennifer Lees-Marshment and Darren G. Lilleker -- American political marketing : George W. Bush and the Republican party / Jonathan Knuckey and Jennifer Lees-Marshment -- Canadian political parties : market-oriented or ideological slagbrains? / Alex Marland -- Marketing the message or the messenger? The New Zealand Labour party, 1990-2003 / Chris Rudd -- Political marketing in Irish politics : the case of Sinn Féin / Sean McGough -- Political marketing in Germany : the case of the Social Democratic Party / Charles Lees -- The rise and fall of populism in Austria : a political marketing perspective / Andreas Lederer, Fritz Plasser and Christian Scheucher -- Change to win? The Brazilian Workers' Party's 2002 general election marketing strategy / Josiane Cortimo Macieira -- The re-launch of the Popular Revolutionary American Alliance : the use of political marketing in Peru's new political era / Pedro Patron Galindo -- Political marketing in Scotland's devolved system / Declan P. Bannon and Robert Mochrie -- Conclusion : towards a comparative model of party marketing / Darren G. Lilleker and Jennifer Lees-Marshment. |
| Subject |
Campaign management -- Congresses.
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Political campaigns -- Congresses.
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Marketing -- Congresses.
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| Alt Author |
Lilleker, Darren G.
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Lees-Marshment, Jennifer.
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| ISBN |
0719068703 |
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0719068711 (pbk.) |
| ISBN/ISSN |
9780719068706 |
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9780719068713 (pbk.) |
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