LEADER 00000cam a2200517 a 4500 001 544474646 003 OCoLC 005 20101104233747.0 006 m m 007 co cga 008 100301s2010 enka b 001 0 eng 010 2010008741 020 9780521766944 020 052176694X 020 9780521747554 (pbk.) 020 0521747554 (pbk.) 035 (OCoLC)544474646 040 DLC|beng|cDLC|dYDX|dYDXCP|dUKM|dBWK|dBWX|dCDX|dCOO 042 pcc 049 CCXC 050 00 HB835|b.D48 2010 100 1 Devinney, Timothy M.|q(Timothy Michael),|d1956- 245 14 The myth of the ethical consumer /|cTimothy M. Devinney, Pat Auger, Giana M. Eckhardt. 264 1 Cambridge ;|aNew York :|bCambridge University Press, |c2010. 300 xvii, 240 pages :|billustrations ;|c23 cm +|e1 videodisc (DVD ; 4 3/4 in.) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 computer disc|bcd|2rdacarrier 340 |b4 3/4 in. 340 |gpolychrome|2rdacc 344 digital|2rdatr 344 |boptical|2rdarm 347 text file|2rdaft 504 Includes bibliographical references and index. 505 8 Machine generated contents note: List of figures; List of tables; Preface; 1. The appeal and reality of ethical consumerism; 2. Social consumerism in the context of corporate responsibility; 3. Are we what we choose? Or is what we choose what we are?; 4. Ethical consumers or social consumers? Measurement and reality; 5. Rationalization and justification of social (non) consumption; 6. The ethical consumer, politics and everyday life; 7. Tastes, truths and strategies; Appendix; Index; References; Notes. 520 "Do consumers really care where products come from and how they are made? Is there such a thing as an 'ethical consumer'? Corporations and policy makers are bombarded with international surveys purporting to show that most consumers want ethical products. Yet when companies offer such products they are often met with indifference and limited uptake. It seems that survey radicals turn into economic conservatives at the checkout. This book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored. Consumers are revealed to be much more deliberative and sophisticated in how they do or do not incorporate social factors into their decision making. Using first-hand findings and extensive research, The Myth of the Ethical Consumer provides academics, students and leaders in corporations and NGOs with an enlightening picture of the interface between social causes and consumption"--|cProvided by publisher. 520 "The Ethical Consumer and Myth The notion of ethical consumers has evolved over the last 25 or more years from an almost exclusive focus on environmental issues to a concept that more broadly incorporates matters of conscience, only to return to its "green" roots with the recent concerns about global climate change"--|cProvided by publisher. 538 System requirements for accompanying DVD-ROM: Windows Media Player or similar; DVD-ROM drive. 590 R.C. Hoiles Libertarian Collection. 650 0 Consumption (Economics)|xMoral and ethical aspects. 700 1 Auger, Pat. 700 1 Eckhardt, Giana M. 856 41 |uhttp://www.loc.gov/catdir/enhancements/fy1007/2010008741 -t.html|zview table of contents 945 MARCIVE (03/23)
|