LEADER 00000cam a2200517 a 4500 
001    544474646 
003    OCoLC 
005    20101104233747.0 
006    m        m         
007    co cga         
008    100301s2010    enka     b    001 0 eng   
010    2010008741 
020    9780521766944 
020    052176694X 
020    9780521747554 (pbk.) 
020    0521747554 (pbk.) 
035    (OCoLC)544474646 
040    DLC|beng|cDLC|dYDX|dYDXCP|dUKM|dBWK|dBWX|dCDX|dCOO 
042    pcc 
049    CCXC 
050 00 HB835|b.D48 2010 
100 1  Devinney, Timothy M.|q(Timothy Michael),|d1956- 
245 14 The myth of the ethical consumer /|cTimothy M. Devinney, 
       Pat Auger, Giana M. Eckhardt. 
264  1 Cambridge ;|aNew York :|bCambridge University Press,
       |c2010. 
300    xvii, 240 pages :|billustrations ;|c23 cm +|e1 videodisc 
       (DVD ; 4 3/4 in.) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    computer disc|bcd|2rdacarrier 
340    |b4 3/4 in. 
340    |gpolychrome|2rdacc 
344    digital|2rdatr 
344    |boptical|2rdarm 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 8  Machine generated contents note: List of figures; List of 
       tables; Preface; 1. The appeal and reality of ethical 
       consumerism; 2. Social consumerism in the context of 
       corporate responsibility; 3. Are we what we choose? Or is 
       what we choose what we are?; 4. Ethical consumers or 
       social consumers? Measurement and reality; 5. 
       Rationalization and justification of social (non) 
       consumption; 6. The ethical consumer, politics and 
       everyday life; 7. Tastes, truths and strategies; Appendix;
       Index; References; Notes. 
520    "Do consumers really care where products come from and how
       they are made? Is there such a thing as an 'ethical 
       consumer'? Corporations and policy makers are bombarded 
       with international surveys purporting to show that most 
       consumers want ethical products. Yet when companies offer 
       such products they are often met with indifference and 
       limited uptake. It seems that survey radicals turn into 
       economic conservatives at the checkout. This book reveals 
       not only why the search for the 'ethical consumer' is 
       futile but also why the social aspects of consumption 
       cannot be ignored. Consumers are revealed to be much more 
       deliberative and sophisticated in how they do or do not 
       incorporate social factors into their decision making. 
       Using first-hand findings and extensive research, The Myth
       of the Ethical Consumer provides academics, students and 
       leaders in corporations and NGOs with an enlightening 
       picture of the interface between social causes and 
       consumption"--|cProvided by publisher. 
520    "The Ethical Consumer and Myth The notion of ethical 
       consumers has evolved over the last 25 or more years from 
       an almost exclusive focus on environmental issues to a 
       concept that more broadly incorporates matters of 
       conscience, only to return to its "green" roots with the 
       recent concerns about global climate change"--|cProvided 
       by publisher. 
538    System requirements for accompanying DVD-ROM: Windows 
       Media Player or similar; DVD-ROM drive. 
590    R.C. Hoiles Libertarian Collection. 
650  0 Consumption (Economics)|xMoral and ethical aspects. 
700 1  Auger, Pat. 
700 1  Eckhardt, Giana M. 
856 41 |uhttp://www.loc.gov/catdir/enhancements/fy1007/2010008741
       -t.html|zview table of contents 
945    MARCIVE (03/23)