LEADER 00000cam a22004214a 4500 
001    424555338 
003    OCoLC 
005    20101104233811.0 
008    091202s2010    nyu      b    000 0 eng   
010    2009050618 
020    9781416572220 
020    1416572228 
020    9781439176474 (e-book) 
020    1439176477 (e-book) 
024 8  3112588 
035    (OCoLC)424555338 
040    DNAL/DLC|beng|cDLC|dBTCTA|dIH9|dYDXCP|dC#P|dABG|dBWX|dCDX
       |dVP@|dYUS|dUPM|dSTF|dKEC 
042    pcc 
049    CCXC 
050 00 HC79.E5|bR6312 2010 
100 1  Rogers, Heather,|d1970- 
245 10 Green gone wrong :|bhow our economy is undermining the 
       environmental revolution /|cHeather Rogers. 
246 30 How our economy is undermining the environmental 
       revolution 
250    1st Scribner hardcover ed. 
264  1 New York :|bScribner,|c2010. 
300    262 pages ;|c24 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references and index. 
505 0  Green dreams -- pt. 1. Food -- Close to home : local 
       organic -- All the world's a garden : global organic -- 
       pt. 2. Shelter -- The greenhouse effect : eco-architecture
       -- pt. 3. Transportation -- The fuel of forests : 
       biodiesel -- Green machines : ecological automobiles -- 
       The price of air : carbon offsets. 
520 1  In Green Gone Wrong environmental writer Heather Rogers 
       blasts through the marketing buzz of big corporations and 
       asks a simple question: Do today's much-touted "green" 
       producers - carbon offsets, organic, food, biofuels, and 
       eco-friendly cars and homes - really work? Implicit in 
       efforts to go green is the promise that global warming can
       be stopped by swapping out dirty goods for "clean" ones. 
       But can earth-friendly products really save the planet? 
       This narrative explores how the most readily available 
       solutions to environmental crisis may be disastrously off 
       the mark. Rogers travels the world tracking how the 
       conversion from a "perro" to a "green" society affects the
       most fundamental aspects of life - food, shelter, and 
       transportation. Reporting from some of the most remote 
       places on earth, Rogers uncovers shocking results that 
       include massive clear-cutting, destruction of native 
       ecosystems, and grinding poverty. Relying simply on market
       forces, people with good intentions wanting to just "do 
       something" to help the planet are left feeling confused 
       and powerless. Green Gone Wrong reveals a fuller story, 
       taking the reader into forests, fields, factories, and 
       boardrooms around the world to draw out the unintended 
       consequences, inherent obstacles, and successes of eco-
       friendly consumption. What do the labels "USDA Certified 
       Organic" and "Fair Trade" really mean on a vast South 
       American export-driven organic farm? A superlow-energy 
       "eco-village" in Germany's Black Forest demonstrates that 
       green homes dramatically shrink energy use, so why aren't 
       we using this technology in America? The decisions made in
       Detroit's executive suites have kept Americans driving gas
       -guzzling automobiles for decades, even as U.S. automakers
       have European models that clock twice the mpg. This expose
       pieces together a global picture of what's happening in 
       the name of today's environmentalism. Rogers casts a sober
       eye on what's working and what's not.--Book jacket. 
590    Skinner Endowment. 
650  0 Environmental economics. 
650  0 Green products. 
945    MARCIVE (03/23)