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Title Rhetorical and critical approaches to public relations / edited by Elizabeth L. Toth, Robert L. Heath.

Imprint Hillsdale, N.J. : Lawrence Erlbaum Associates, 1992.
LOCATION CALL # STATUS
 2nd FL Social Science Library Books  HM263 .R46 1992    Available
Collation xvi, 330 pages ; 24 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Communication textbook series. Public relations
Communication textbook series. Public relations.
Bibliog. Includes bibliographical references and indexes.
Contents The case for pluralistic studies of public relations : rhetorical, critical, and systems perspectives / Elizabeth L. Toth -- The wrangle in the marketplace : a rhetorical perspective of public relations ; Critical perspectives on public relations / Robert L. Heath -- Toward the philosophy of public relations / Larissa A. Grunig -- Crisis management and the "paradigm case" / David M. Berg and Stephen Robb -- Perspectives on public relations history / Ron Pearson -- Public relations and public policy : the structuration of dominance in the information age / Oscar H. Gandy, Jr. -- The corporate person (re)presents itself / George Cheney -- Corporate communication and control / Charles Conrad -- The automic power industry and the NEW woman / George N.G. Dionisopoulos and Steven R. Goldzwig -- Trade associations : whose voice? whose vice? / James S. Measell
Smoking OR health : incremental erosion as a public interest group strategy / Celeste Michelle Condit and Deirdre Miora Condit -- White knights, poker games, and the invasion of the carpetbaggers : interpreting the sale of a professional sports franchise / Nick Trujillo -- The environment and the oil company : a semiotic analysis of Chevron's "people do" commercials / W. Marc Porter -- "The decision is yours" campaign : Planned Parenthood's character-istic argument of moral virtue / Denise M. Bostdorff -- Visions of critical studies of public relations / Robert L. Heath
Subject Public relations -- Moral and ethical aspects.
Corporations -- Public relations -- Moral and ethical aspects.
Alt Author Toth, Elizabeth L.
Heath, Robert L. (Robert Lawrence), 1941-
ISBN 0805804706