Collation |
xvi, 330 pages ; 24 cm. |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
Series |
Communication textbook series. Public relations |
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Communication textbook series. Public relations.
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Bibliog. |
Includes bibliographical references and indexes. |
Contents |
The case for pluralistic studies of public relations : rhetorical, critical, and systems perspectives / Elizabeth L. Toth -- The wrangle in the marketplace : a rhetorical perspective of public relations ; Critical perspectives on public relations / Robert L. Heath -- Toward the philosophy of public relations / Larissa A. Grunig -- Crisis management and the "paradigm case" / David M. Berg and Stephen Robb -- Perspectives on public relations history / Ron Pearson -- Public relations and public policy : the structuration of dominance in the information age / Oscar H. Gandy, Jr. -- The corporate person (re)presents itself / George Cheney -- Corporate communication and control / Charles Conrad -- The automic power industry and the NEW woman / George N.G. Dionisopoulos and Steven R. Goldzwig -- Trade associations : whose voice? whose vice? / James S. Measell |
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Smoking OR health : incremental erosion as a public interest group strategy / Celeste Michelle Condit and Deirdre Miora Condit -- White knights, poker games, and the invasion of the carpetbaggers : interpreting the sale of a professional sports franchise / Nick Trujillo -- The environment and the oil company : a semiotic analysis of Chevron's "people do" commercials / W. Marc Porter -- "The decision is yours" campaign : Planned Parenthood's character-istic argument of moral virtue / Denise M. Bostdorff -- Visions of critical studies of public relations / Robert L. Heath |
Subject |
Public relations -- Moral and ethical aspects.
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Corporations -- Public relations -- Moral and ethical aspects.
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Alt Author |
Toth, Elizabeth L.
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Heath, Robert L. (Robert Lawrence), 1941-
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ISBN |
0805804706 |
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