Title The evolution of new markets / P.A. Geroski.

Imprint

Oxford ; New York : Oxford University Press, 2003.

LOCATION	CALL #	STATUS
3rd FL Business Library Books	HF5415.153 .G466 2003	Available

Collation	ix, 221 pages : illustrations ; 22 cm
	text txt rdacontent
	unmediated n rdamedia
	volume nc rdacarrier
Subject	New products -- Marketing.
	New products -- Marketing -- Case studies.
	Technological innovations -- Marketing -- Case studies.
ISBN	0199248893 (hc.)