Includes bibliographical references (pages 191-208) and index.
Contents
Seeking autonomy: the origins and growth of presidential polling -- Planting the seeds of presidential polling -- Checks and imbalances: congress and presidential polling -- Dodging the hill: presidential polling in the post-Eisenhower years -- Take the money and poll: parties and the public opinion presidency -- The media are not messengers -- Counting the people: the evolution of quantification and its effects on presidential polling -- White House polling in the post-Watergate era -- Presidential polling in the post-Reagan era: consequences and implications of presidential polling.