akadi Heights, one of Orascom Developments’ towns in Egypt, announced hosting the world’s wildest Freestyle Motocross show; “Masters of Dirt”. Taking place on 23-24 December, under the auspices of the Ministry of Youth and Sports, the Egyptian Tourism Promotion Board, the Red Sea Governorate, together with the Egyptian Automobile Club and organized by JWT Experience.
Makadi Heights brings Masters of Dirt for the first time to Egypt and North Africa.
In press conference held on Tuesday, Raouf Jaafar, a board member of the Egyptian Automobile and Touring Club and Head of the Racing and Rallying Committee, said, “The Egyptian Automobile and Touring Club is one of the oldest tourism clubs in the world and this event is one of the touristic events that aim to support and revitalize tourism in our beloved country.”
Ahmed Abdel Khaleq, Director of the Sports Tourism Department at the Ministry of Youth and Sports, said, “Ministry of Youth and Sports announced the launch of the Red Sea Festival For tourism and Sporting event in its first edition. Hence, this international event in Makadi Heights comes as a continuation of the strategy of the Ministry of Youth and Sports to encourage sports tourism, especially in the Red Sea Governorate.”
For his part, Tamer Dewidar, CEO of Makadi Heights, highlighted that the event will take place during the Christmas holidays to comply with Egypt’s strategy of turning the Red Sea Governorate into a destination for significant regional and global events.
Moreover, Dewidar added that Makadi Heights spans over a total of 3.4m sqm, of which 85% allocated to green spaces.
Masters of Dirt was curated to market Makadi Heights, where special offers on the flights and reservations in the town were made available, in the hope of enticing more than 3,000 people, as the targeted audience, from Egypt and other foreign countries into this enchanting town.
Furthermore, Nicola Fechter mentioned: “Needless to say, I am very excited and happy to visit Egypt for the first time, and that it will be our starting point in North Africa. Also, my entire team and I really hope that we will be able to show the audience a fascinating performance that would commensurate with the magnitude of Orascom Development.”
She concluded: “Masters of Dirt features very interesting performances, namely freestyle Motocross, Mountain bike, and much more. We also take pride in the fact that our show ranks as number 16 on the list of the world’s best shows in the entertainment field. It was also held in more than 20 countries with a total of 250 shows and 1.1 million direct views, in the presence of about 45,000 people.”