dailynewsegypt.com
Evolution of outdoor advertising from hand drawings to digital illustrations
Waheed, who worked in this profession for 45 years, said: “Outdoor advertising has changed a lot in the era of digitalisation. It has become something else that has nothing to do with art. It turned into digital illustrations."
Daily News Egypt January 11, 2022 Comments Off

P
rior to digital technology, meticulously hand-painted billboards were the norm. However, in the 1990s, computer-painted and printed materials became standard. More recently in the first decade of the 2000s, LED lighted and completely digital billboards have become popular. 
Waheed, who worked in this profession for 45 years, said: “Outdoor advertising has changed a lot in the era of digitalisation. It has become something else that has nothing to do with art. It turned into digital illustrations.”
In a small workshop located downtown Cairo, Waheed sat surrounded by the history of advertising; dozens of old hand drawings and designs hanging on the walls of the workshop. He bemoaned many calligraphers and painters who left the profession because they are no longer needed. “Advertisement is no longer an artistic profession that requires great effort in understanding the nature of what is being advertised.” 
Waheed said he used to spend a lot of time working with his father in this profession. They paint colourful advertisements on buildings. Those ads have retained their details and colours to this day.  
 Photography by Asmaa Gamal
Topics: advertising hand drawings
Daily News Egypt
MORE IN CULTURE
MORE IN DAILY NEWS EGYPT
Featured Video
Xi Impression: A man who has led China to create unprecedented achievements
Editorial Pick
UAE President Sheikh Khalifa bin Zayed Al Nahyan dies at 73
Artists’ wages determined by success of their works only: Yousra
Opinion| Putin restores glory of czars and Biden is out of the scene
G7 ambassadors in Cairo rally behind Ukraine, urge Egypt to condemn Russian offensive
Latest News
TMG offers units with 25 years installments and immediate delivery in Al-Rehab and Madinaty
Ihab Galal settles on player lists in preparation for June camp
Lewandowski on Barcelona’s doorstep for $35m
OPINION
Opinion| Ukraine: The war continues
Opinion| Is there any benefit to the Egyptian private sector adopting the green transformation?
Opinion| Is the US involved in the revival of ISIS?
Opinion| Weathering the storm of economic shocks: Three precautions you need to know
MORE OPINION
Receive our daily newsletter
Subscribe