ead of Apparel Export Council of Egypt (AECE), Marie Louise, has revealed that the sector’s exports increased by 41% in 2021, which amounted to $2.49bn, compared to 2020’s $1.457bn.
Louise noted that these figures are the highest for Egypt’s garment export sector, and it is a historical increase that has not been achieved before.
She revealed that 23 new factories joined the AECE in 2021 and the council succeeded in re-attracting 11 small- and medium- sized factories belonging to the readymade garment sector under a clear policy of the council aiming to facilitate conditions of the export process.
She further explained that services provided by the council are being expanded, such as promotional and marketing services. Accordingly, the council has prepared a number of initiatives to develop e-marketing tools for its exporters by updating or creating websites, photographing ready-made garment products, designing an electronic catalogue, and preparing a promotional video about the most important competitive advantages enjoyed by the Egyptian ready-made garments industry for its use in all promotional activities in which the council participates.
Furthermore, the council participated in four international and local exhibitions, provided 33 export opportunities, and arranged 22 bilateral meetings between the council’s exporters and buyers from various international markets who have the desire to import ready-made clothes from Egypt.
Additionally, the council participated in organising 32 workshops and training programmes to enhance the export capabilities and production efficiency of exporters; in addition to representing the sector with government agencies and preparing market studies in order to increase Egyptian presence in all markets by understanding the needs of these markets and meeting them.
Louise pointed out that the council succeeded in attracting small fashion designers to create a new generation of exporters within the council’s strategy, which is based on attracting new factories and fashion designers in order to create a boom in Egyptian exports.
Several events, exhibitions and conferences are expected to be held in the current year aiming primarily to develop Egyptian exports and facilitate the export process and solve any problems that may hinder manufacturers and exporters in the ready-made garment sector.