The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments. The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.
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September 1, 2021
Summit Snapshot: Data 4 Good – The Ad Council, Federation for Internet Alerts Deploy Data for Vital Public Safety Initiatives
August 17, 2021
Summit Snapshot: Data Drives Small- and Mid-sized Business Online, It’s Imperative that Regulation not Short-Circuit Consumer Connections
August 5, 2021
Summit Snapshot: With Data Infinity, the Advertising Operating System Has Evolved to Become a Society Operating System – with Ethical Ramifications
June 22, 2021
Preparing Consumer Choice for Its Next Chapter – A ‘Thank You’ to Industry Leaders for Their Vision and Support
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NEWS RELEASES
Americans Value Free Ad-Supported Online Services at $1,400/Year; Annual Value Jumps More Than $200 Since 2016
Final Proposed Regulations to Implement the CCPA Fail Consumers and Businesses, Advertising Trade Associations Say
DAA Begins Onboarding Companies to Use CCPA Opt-Out Tools
Digital Advertising Alliance Announces CCPA Tools for Ad Industry
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