Author(s)

Sun Guowei

Corresponding Author

Sun Guowei

Abstract

2017 FIBA 3X3 U18 World Cup has been ended on July 2 in Chengtu. This competition is the first basketball world cup held by China. Although this event has filled the blank in the domestic holding of the international A-level basketball games, the problems that have been exposed by the tournament transmission should be taken seriously. This paper has carried out a concrete study on the transmission strategy of the competition-2017 FIBA 3X3 U18 Basketball World Cup, hoping to bring some enlightenment for the related people in the field.

Keywords

The FIBA 3X3 U18 Basketball World Cup, transmission strategy, media transmission.