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==== Paywall and digital subscriptions ====
In 2007, in addition to opening almost the entire site to all readers, ''The New York Times'' news archives from 1987 to the present arewere made available at no charge, as well as those from 1851 to 1922non-subscribers, which are in the public domain.<ref name="nyt1">{{cite news |last=Pérez-Peña |first=Richard |date=September 18, 2007|title=Times to Stop Charging for Parts of Its Web Site|work=The New York Times |url=https://www.nytimes.com/2007/09/18/business/media/18times.html |access-date=April 14, 2008}}</ref> as well as those from 1851 to 1922, which are in the public domain.<ref name="NYTArchiveSearch">{{cite news|last=Raab|first=Selwyn|title=Archive 1851–1980: Advanced Search|work=The New York Times |url=https://query.nytimes.com/search/query?srchst=p|access-date=September 16, 2008}}</ref> Access to the ''Premium Crosswords'' section continues to require either home delivery or a subscription for $6.95 per month or $39.95 per year.
Falling print advertising revenue and projections of continued decline resulted in a "metered [[paywall]]" being instituted in March 2011, regardedlimiting asnon-subscribers modestlyto successfula aftermonthly garneringallotment severalof hundred20 thousandfree subscriptionson-line andarticles aboutper $100{{nbsp}}million in revenue {{as of|2012|03|lc=y}}month.<ref name="MDMMar12">{{cite news |title='NYT'NYTimes.com PayPaywall WallPicture CouldAbout Bringto $100MGet Much Clearer Annually|url=http://wwwpaidcontent.mediapost.com/publicationsorg/article/169998/nyt419-paynytimes.com-wallpaywall-couldpicture-bringabout-100mto-annually.htmlget-much-clearer/ |access-datefirst=MarchStaci 13,D. 2012|newspaperlast=MediaKramer Daily News|date=March 1217, 20122011 |authoraccess-date=March Sass17, Erik}}</ref><ref2011 name|url-status=":1">{{Citedead web|archive-url=https://wwwweb.mediapostarchive.comorg/publicationsweb/20110318175131/http://paidcontent.org/article/310971/new419-yorknytimes.com-timespaywall-tightenspicture-meteredabout-paywall.html|title='Newto-get-much-clearer/ York Times' Tightens Metered Paywall|last=Guaglione|first=Sara|date=December 1, 2017|website=MediaPost|accessarchive-date=DecemberMarch 1118, 20172011}}</ref> As announced in March 2011, the paywall would charge frequent readers for access to its online content.<ref name="NYT20110317">{{cite news |title=A Letter to Our Readers About Digital Subscriptions |last=Sulzberger |first=Arthur Ochs Jr. |url=https://www.nytimes.com/2011/03/18/opinion/l18times.html |date=March 17, 2011 |work=The New York Times |access-date=March 17, 2011}}</ref> ReadersThis would be able to access up to 20 articles each month without charge. (Although beginning in April 2012, the number of free-access articlesmeasure was halved to just ten articles per month.) Any reader who wanted to access more would have to pay for a digital subscription. This plan would allow free access for occasional readers but produce revenue from "heavy" readers. Digital subscription rates for four weeks range from $15 to $35 depending on the package selected, with periodic new subscriber promotions offering four-week all-digital access forregarded as lowmodestly assuccessful 99¢.after Subscribersgarnering toseveral thehundred paper'sthousand print edition get full access without any additional fee. Some content, such as the front pagesubscriptions and sectionabout fronts$100 remainedmillion free,in as wellrevenue {{as the Top News page on mobile appsof|2012|03|lc=y}}.<ref name="MDMMar12">{{cite news |title=NYTimes.com'NYT' PaywallPay PictureWall AboutCould toBring Get$100M Much ClearerAnnually |url=http://paidcontentwww.orgmediapost.com/publications/article/419169998/nyt-nytimes.compay-paywallwall-picturecould-aboutbring-to100m-get-much-clearer/ annually.html|firstaccess-date=StaciMarch D.13, 2012 |lastnewspaper=KramerMedia Daily News |date=March 1712, 2011 2012|access-dateauthor=March 17Sass, 2011Erik}}</ref><ref name="Verge20to10">{{cite web |url-statuslast1=deadD'Orazio |first1=Dante |title=The New York Times cuts free access to ten articles per month, has 454,000 paid digital subscribers |archive-url=https://webwww.archivetheverge.orgcom/web2012/201103181751313/http:20/2887305/paidcontent.org/article/419new-nytimes.comyork-paywalltimes-picturefree-aboutaccess-topaywall-get-muchdigital-clearer/subscribers |archivewebsite=The Verge |access-date=March24 18,July 20112021 |language=en |date=20 March 2012}}</ref>
Beginning in April 2012, the number of free-access articles was halved from 20 to 10 articles per month.<ref name="Verge20to10" /> Any reader who wanted to access more would have to pay for a digital subscription. This plan allowed free access for occasional readers. Digital subscription rates for four weeks ranged from $15 to $35 depending on the package selected, with periodic new subscriber promotions offering four-week all-digital access for as low as 99¢. Subscribers to the paper's print edition got full access without any additional fee. Some content, such as the front page and section fronts remained free, as well as the Top News page on mobile apps.
In January 2013, ''The New York Times''{{'}} [[Public Editor]] [[Margaret M. Sullivan]] announced that for the first time in many decades, the paper generated more revenue through subscriptions than through advertising.<ref>Margaret Sullivan (January 19, 2013). [https://www.nytimes.com/2013/01/20/public-editor/a-milestone-behind-a-mountain-ahead.html "A Milestone Behind, a Mountain Ahead"], ''The New York Times'', Retrieved February 10, 2013.</ref> In December 2017, the number of free articles per month was reduced from ten to five, as the first change to the metered paywall since 2012.<ref name=":1" /> An executive of The New York Times Company stated that the decision was motivated by "an all-time high" in the demand for journalism.<ref name=":1" /> ▼
▲In January 2013, ''The New York Times''{{'}} [[Public Editor]] [[Margaret M. Sullivan]] announced that for the first time in many decades, the paper generated more revenue through subscriptions than through advertising.<ref>Margaret Sullivan (January 19, 2013). [https://www.nytimes.com/2013/01/20/public-editor/a-milestone-behind-a-mountain-ahead.html "A Milestone Behind, a Mountain Ahead"], ''The New York Times'', Retrieved February 10, 2013.</ref > In December 2017, the number of free articles per month was reduced from ten to five, as the first change to the metered paywall since 2012.<ref name=":1" /> An executive of The New York Times Company stated that the decision was motivated by "an all-time high" in the demand for journalism.<ref name=":1" />
The newspaper's website was hacked on August 29, 2013, by the [[Syrian Electronic Army]], a hacking group that supports the government of Syrian President [[Bashar al-Assad]]. The SEA managed to penetrate the paper's [[domain name registrar]], [[Melbourne IT]], and alter [[domain name system|DNS]] records for ''The New York Times'', putting some of its websites out of service for hours.<ref>{{cite news| title=New York Times, Twitter hacked by Syrian group| first1=Gerry| last1=Shih| first2=Joseph| last2=Menn| work=Reuters| url=https://www.reuters.com/article/net-us-newyorktimes-hacked-idUSBRE97Q11J20130828| date=August 28, 2013}}</ref>
In December 2017, the number of free articles per month was reduced from 10 to 5, the first change to the metered paywall since April 2012.<ref name=":1">{{Cite web|url=https://www.mediapost.com/publications/article/310971/new-york-times-tightens-metered-paywall.html|title='New York Times' Tightens Metered Paywall|last=Guaglione|first=Sara|date=December 1, 2017|website=MediaPost|access-date=December 11, 2017}}</ref> An executive of The New York Times Company stated that the decision was motivated by "an all-time high" in the demand for journalism.<ref name=":1" /> A digital subscription to The New York Times cost $16 a month in 2017.<ref name=":1" /> {{As of|December 2017}}, ''The New York Times'' hashad a total of 3.5{{nbsp}} million paid subscriptions in both print and digital versions, and moreabout than130 130{{nbsp}}million monthly readers, more than double its audience two years previously.<ref>{{cite news|date=December 7, 2017| title=Year of Audience| newspaper=The New York Times| url=https://www.nytco.com/year-of-audience/| access-date=December 19, 2017}}</ref>
In February 2018, The New York Times Company reported increased revenue from the digital-only subscriptions, adding 157,000 new subscribers to a total of 2.6{{nbsp}} million digital-only subscribers. Digital advertising also saw growth during this period. At the same time, advertising for the print version of the journal fell.<ref>{{Cite web|last=Ember|first=Sydney|date=February 8, 2018|title=New York Times Co. Subscription Revenue Surpassed $1 Billion in 2017|url=https://www.nytimes.com/2018/02/08/business/new-york-times-company-earnings.html|access-date=February 15, 2018|website=The New York Times}}</ref><ref>{{cite news |last=Bond |first=Shannon|date=February 8, 2018 |title=New York Times sees boom in online subscribers |url=https://www.ft.com/content/bc312102-0cee-11e8-839d-41ca06376bf2 |access-date=February 15, 2018 |newspaper=Financial Times |location=London}}</ref>
=== Mobile presence ===
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