Audit Bureau of Circulations (India) The Audit Bureau of Circulations
) of India is a non-profit
circulation-auditing organisation. It certifies and audits the circulations of major publications, including newspapers and magazines in India
Audit Bureau of Circulations (India)
ABC is a voluntary organisation initiated in 1948 that operates in different parts of the world. Until 1948, the concept of circulation audit was yet to be made in India and the publishers had no means to verify the actual circulation number of publications that they used for advertising and had to depend more on their own judgement. Publishers also found it difficult to convince advertisers of the relative values of their publication for the purpose of advertising. It is with this background that eminent representatives of the advertising profession and publishing industry came together to establish an organisation which could serve the common interest. Since then the benefit of ABC certificates of circulation have been availed by advertisers, advertising agencies, publishers and organisations connected with print media advertising. See List of newspapers in India by circulation
. The current chairman of the Audit Bureau of Circulations (India) is Devendra Darda and the deputy chairman is Karunesh Bajaj.
ABC (India) was founded in 1948, India
Publisher members must maintain essential books and records to facilitate a proper ABC audit and also appoint an independent firm of Chartered Accountants from amongst the approved panel of auditors named by ABC. Admission of publishers to ABC membership is subject to a satisfactory admission audit. ABC has a system of recheck audit and surprise check audits of publications to be carried out as and when ABC deems appropriate
The Bureau certifies audited Net Paid circulation figures of publications enrolled with it for a continuous and definite six-monthly audit periods and supplies copies of the ABC Certificates issued for such publications to each member. Free distribution and bulk sales are also shown on the certificates provided the relevant records are adequately maintained. Such records are checked and facts and figures are scrutinised by impartial Auditors, and only then is the Certificate of Net Paid Circulation issued.
- ^ "National Readership Studies Council". Hindu.com. 2006-08-29. Retrieved 2011-02-04.
- ^ "Audit Bureau of Circulations". Auditbureau.org. Archived from the original on 2011-07-17. Retrieved 2011-02-04.
- ^ "Current Affairs of 14 September 2020". PendulumEdu. Retrieved 14 September 2020.
- ^ "Times International Media Marketing". Timm.indiatimes.com. Archived from the original on 2011-07-13. Retrieved 2011-02-04.
Last edited on 14 April 2021, at 15:46
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