is a US-based company that provides independent, third-party audits
of audience claims of business-to-business and consumer media and events. Its membership includes magaziness
, web sites
, events, email newsletters, digital magazines and other advertiser-supported media produced by its members. The company is a not-for-profit
organization, and is one of the largest auditor of media in the world in terms of membership, which consists of media owners, marketer companies and advertising agencies.
In addition to its US headquarters, BPA operates offices in Canada, UK, China and the Middle East.
In 1931, Controlled Circulation Audit Inc (CCA) opened in New York City
. Their first audit, Drug Topics
, was completed in September of that year.
In 1954, the CCA changed its name to BPA, which at the time stood for Business Publications Audit of Circulation, Inc. In the same year that they opened their first satellite office in Chicago, Illinois
. In 1970 BPA completed its first audit of a European title, Vision
In 1980, the first audit of pass-along individuals was conducted for Architectural Record
. This report used surveys to qualified subscribers to determine how many additional individuals also read their copy of the publication.
In 1995, BPA was changed to BPA International with the addition of their first overseas office in London. In 1998, the Canadian Circulations Audit Board (CCAB) merged with BPA International. With the addition of their audited titles, total media owner membership exceeded 2,500 members and 500 employees.
BPA launched its Brand Report product in 2008. The statement reports all of a media owner's audience "touch points" on a single statement.
BPA Worldwide currently performs nearly 2,600 audits in over 20 countries.
The BPA Media Exchange was launched in 2017 to help publishers deploy media solutions in an evolving digital marketplace.
Publishers and advertisers may transact through the Media Exchange via both direct- and indirect sales activation.
BPA is led by CEO and President Glenn Hansen.
- ^ https://www.foliomag.com/bpa-redesigns-shifts-exclusively-brand-report-format/
Last edited on 11 February 2021, at 10:42
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