The plot consists of signs and billboards coming to life and dancing to the song, and eventually a chick (parody of the Bon Ami chick) jumps down and starts interacting with the environment. A cat sees the chick and starts chasing him, and the other advertisements (including parodies of His Master's Voice and an Arm & Hammer logo) rally to protect the chick.
^Beck, Jerry; Friedwald, Will (1989). Looney Tunes and Merrie Melodies: A Complete Illustrated Guide to the Warner Bros. Cartoons. Henry Holt and Co. p. 40. ISBN0-8050-0894-2.