A Brita kettle, boiling water that has passed from the top reservoir through a filter element (white) into the main jug at the bottom.
- The activated carbon removes substances that may impair taste, such as chlorine and chlorine compounds.
- The ion-exchange resin reduces the carbonate hardness (limescale) as well as copper and lead.
In the United Kingdom, Hinari
sell electric kettles incorporating Brita technology.
Brita was founded in 1966 by Heinz Hankammer. The company was first named AquaDeMat before he later named the company after his daughter.
The company secured the first patent for domestic water filter use in the 1970s.
Company, based in Oakland, California, entered in a licensing-and-distribution agreement with the German company for North and South America
. In 1995, it added the Canadian rights by acquiring Canada's Brita International Holdings. In 2000, Clorox acquired the sole rights to the brand in the Americas
and Brita agreed to a non-compete clause
until 2005. In 2008, Brita returned to the North American market under the brand Mavea
only to withdraw again in 2016.[better source needed]
However, products are still sold in the US under the Brita brand.
- ^ a b Facts & figures. Brita UK. Retrieved 2018-01-04.
- ^ "About BRITA Group". Brita UK. Retrieved 2020-10-27.
- ^ "Recycling service for cartridges," Brita UK. Retrieved 2018-04-03.
- ^ "Questions about products and water filtration," Brita UK. Retrieved 2018-04-03.
- ^ "How BRITA water filters work". Brita UK. Retrieved 2016-05-09.
- ^ "The Start of Success". Brita. Brita. Retrieved 7 October 2020.
- ^ "Brita Opens the Door". Brita. Brita. Retrieved 7 October 2020.
- ^ HBS case 9-500-024, Jan 15th 2002, Page 1
- ^ "Clorox Secures Brita Business In Americas", HomeWorld Business. November 27, 2000.
- ^ Carr, Coeli (2010-05-20). "Pouring It On". Time Magazine.
- ^ "The Best Water Filter Pitcher," Wirecutter. Retrieved 2018-04-03.
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Last edited on 29 May 2021, at 04:40
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