(or "mass buying") is the purchase of much larger quantities than the usual, for a unit price
that is lower than the usual.
goods in large quantities at a low unit price
to retail merchants. The wholesaler will accept a slightly lower sales price for each unit, if the retailer will agree to purchase a much greater quantity of units, so the wholesaler can maximize profit. A wholesaler usually represents a factory where goods are produced. The factory owners can use economy of scale
to increase profit as the quantity sold increases.
goods in a wholesale market to sell them in small quantities at higher prices to consumers
. Part of this profit is justified by logistics
, the useful distribution function of the retailer, who delivers the goods to consumers and divides those large quantities of goods into many smaller units suitable for many transactions with many small parties of consumers. Retailers can also benefit from economy of scale
to increase profit, just like a wholesaler does.
is when a consumer captures part of the benefits of economy of scale
by doing with the retailer what the retailer does with the wholesaler: paying a lower price per unit in exchange for purchasing much larger quantities. This allows the consumer to satisfy more of his or her demands at a lower total cost by acquiring more use value
per dollar spent.
Consumer demand for savings by bulk purchase has led to the success of big-box stores
. Although effected by marginal cost
, the total cost does not increase.
In music industry, bulk purchasing is one of illegal practices to manipulate charts, beside payola
and streaming fraud. In South Korea
, it's called "sajaegi" (사재기). 
Chart manipulation has been a controversial topic in South Korea. South Korea's Ministry of Culture banned midnight release to avoid chart manipulation. 
- ^ https://www.papermag.com/bts-blackpink-taylor-swift-stan-fundraisers-charts-2647856794.html
Last edited on 8 March 2021, at 03:38
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